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    <loc>https://www.coffeecuality.com/home</loc>
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    <loc>https://www.coffeecuality.com/background</loc>
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    <lastmod>2020-07-14</lastmod>
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      <image:title>Background - In consumer research we have developed means to justify, explain and then act on the overall acceptance score a consumer gives to a product. A typical scorecard in the consumer tests that we conduct starts with a so-called hedonic rating of overall liking on the ubiquitous 9-point hedonic scale that goes from 1=’dislike extremely’ to 9=’like extremely’, with 5=’neither like nor dislike’. By itself, this hedonic rating only tells us if the consumer likes or dislikes the product, and how much, but it does not begin to tell us why that is. Somewhat the same challenge as the one we face with experts rating the quality of coffee on a 100-point scale.</image:title>
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    <loc>https://www.coffeecuality.com/method</loc>
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      <image:title>The Method - Coffee Cuality Stats™</image:title>
      <image:caption>A suite for the analysis of the data</image:caption>
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      <image:title>The Method - Sample identification and preparation protocol</image:title>
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      <image:title>The Method - Coffee Cuality Scorecard™</image:title>
      <image:caption>The sensory evaluation protocol and scorecard</image:caption>
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      <image:title>The Method - Coffee Cuality Dashboard™</image:title>
      <image:caption>A display for the presentation and visualization of the quality profile of the coffees</image:caption>
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  </url>
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    <loc>https://www.coffeecuality.com/scorecard</loc>
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    <lastmod>2020-06-11</lastmod>
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      <image:title>Coffee Cuality Scorecard™</image:title>
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      <image:title>Coffee Cuality Scorecard™</image:title>
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    <loc>https://www.coffeecuality.com/new-page</loc>
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    <lastmod>2020-06-17</lastmod>
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    <loc>https://www.coffeecuality.com/stats</loc>
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    <lastmod>2020-07-14</lastmod>
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      <image:title>Coffee Cuality Stats™</image:title>
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      <image:title>Coffee Cuality Stats™</image:title>
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      <image:title>Coffee Cuality Stats™</image:title>
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      <image:title>Coffee Cuality Stats™</image:title>
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      <image:title>Coffee Cuality Stats™</image:title>
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      <image:title>Coffee Cuality Stats™</image:title>
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    <image:image>
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      <image:title>Coffee Cuality Stats™</image:title>
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    <image:image>
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      <image:title>Coffee Cuality Stats™</image:title>
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    <loc>https://www.coffeecuality.com/contact-us</loc>
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    <lastmod>2020-07-14</lastmod>
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